Conversion Optimization
Optimize your website in a targeted manner.
Simplify the process of making an inquiry.
Does your website attract visitors, but too few relevant inquiries? We analyze your offering, user journey, and forms, prioritize the weak points, and implement targeted improvements.
Klarer Umfang · Persönlicher Ansprechpartner
BRIEFLY EXPLAINED
Conversion Optimization
Conversion optimization improves the journey from a website visit to a desired action. In a B2B context, this might be a qualified inquiry or the booking of an appointment. Therefore, we look beyond mere clicks and also consider the quality of the incoming leads.
What we take care of for you.
01
Identifying hurdles
We examine key entry pages, clear service offerings, and channels for contact. Available data are integrated with a structured assessment of usability.
02
Targeted improvement
We refine page hierarchy, calls to action, and forms. Initiatives are prioritized based on their expected impact, the effort required, and solid evidence.
03
Assess the impact
We define relevant events and assess how they are measured. Results are contextualized in relation to traffic quality, timeframes, and other variables.
Depending on the project:
- WordPress
- Webflow
- HubSpot
COOPERATION
A clear path to implementation.
01
Clarify objectives & data
What counts as a good inquiry? We define the objective and examine existing tracking, traffic sources, and known feedback.
02
Implement measures
You will receive a clear, logical list of priorities. The approved changes will be designed, developed, and functionally tested.
03
Learn & refine
We examine the available results and plan the next logical step. If there is a sufficient data basis, controlled tests may be an option.
FAQ
Your questions.
Clear answers.
Do we need a new website for this?
Not necessarily. Often, existing pages, forms, and communication channels can be improved in a targeted manner. A relaunch only becomes relevant when fundamental technical or structural limitations prevent such improvements from being implemented.
Does conversion optimization make sense even when traffic is low?
Yes, for instance to correct content that is difficult to understand or forms that contain errors. Statistical A/B testing, by contrast, requires a suitable data foundation. In cases with low traffic, we rely on identifying clear-cut user issues and exercising caution in our analysis.
Do you only measure the number of requests?
No. If your process allows for it, we also consider relevance, completeness, and further handling within the CRM. Having more unsuitable contacts would not be a helpful outcome.
Can we start with a single audit?
Yes. An analysis with prioritized recommendations can serve as the first step. Implementation and ongoing optimization are agreed upon separately. It is not possible to reliably promise specific rates of improvement without robust baseline data.
Continue thinking beyond the project.
For recurring tasks, we will arrange a suitable, ongoing working relationship.