Website relaunch & SEO migration
Redesign your website.
Plan for SEO migration right from the start.
Your website needs a new design, but your existing content and search traffic are valuable. We will plan your relaunch, incorporating an audit of current assets, URL mapping, redirects, and technical checks both before and after the launch.
Clear scope · Dedicated contact person
BRIEFLY EXPLAINED
Website relaunch & SEO migration
An SEO-conscious website relaunch integrates both design and technical migration. Key content and URLs are identified prior to the overhaul, ensuring that users and search engines reach the appropriate destinations after the site goes live. However, maintaining existing search rankings cannot be guaranteed.
What we take care of for you.
01
Inventory & Priorities
We review pages, content, and available search data. Key entry pages are identified before any content is shortened, moved, or merged.
02
URL & Migration Plan
For modified URLs, we define appropriate destination pages. Redirects, internal links, and canonical URLs are aligned with the new site structure.
03
Tests & Follow-up
Before release, we verify core functions and agreed-upon technical criteria. Following the launch, we monitor for errors and search data over a specified period.
Depending on the project:
- WordPress
- Webflow
- Next.js
COOPERATION
A clear path to implementation.
01
Secure the initial situation
Existing URLs, relevant content, and available performance data form the foundation. Goals and measurable benchmarks are established.
02
Develop and test anew
The new website is being developed in a test environment. Content, user navigation, and the migration list are being reviewed collectively.
03
Transition in a controlled manner
We coordinate the launch date, backup procedures, and fallback plan. Any issues that arise following the transition will be addressed according to priority.
FAQ
Your questions.
Clear answers.
Will our Google rankings be maintained?
No one can provide a definitive guarantee regarding this. Even with careful planning, rankings can fluctuate. Our goal is to reduce avoidable technical errors and to monitor changes in a transparent, traceable manner.
Is a WordPress relaunch possible without changing the domain?
Yes. An existing domain and suitable URLs can be kept. If paths or the CMS change, we plan these adjustments strategically, rather than unnecessarily replacing every single address.
What do you need before the project begins?
Website access, an overview of content, and—if available—Search Console and analytics data. In addition, information regarding key search terms, past issues, and business-critical forms is helpful.
Is support included after the launch?
We define a timeframe and the specific points to be reviewed in advance. Ongoing content work, additional SEO measures, or continuous development are agreed upon separately.
Technical basis: Google Search Central: Website migration
Continue thinking beyond the project.
For recurring tasks, we will arrange a suitable, ongoing working relationship.